How Cahokia Was Mighty :: essays research papers

North of Mexico, the pre-Colombian settlement of Cahokia was the most influential and intricate Native American community in North America. A society of mound builders, which endured from about 9500 B.C. to 1400 A.D., they set up a massive trading center complete with their own types of governing bodies, architecture, religion, sophisticated farming, and local specialties. In one way or another, the Cahokian culture touched even the far reaches of the present day United States, â€Å" from the Gulf Coast to the Great Lakes, from the Atlantic coast to Oklahoma†, all from its central location in the Mississippi region. It is for these reasons that Cahokia was a superior power in the New World before the Europeans came, and even now, can be considered important and mighty.   Ã‚  Ã‚  Ã‚  Ã‚  The first factor that indicates the might of the Cahokian culture is the great structures of earth that they created for public buildings, residences of the nobility, religious purposes, and as burial ground. These mounds, 120 in number, were built on an area exceeding five square miles, and usually were between six and twelve feet in height. The largest mound however, named Monks mound for the colony of Trappist monks who later tried colonize atop the construction, covers today 14 acres at the base and rises 100 feet in height. What is even mightier about this mound, which happens to be the â€Å"largest pre-historic earthen structure in the New World†, is that it took over 19 million hours of labor to complete, and that it was done all by hand. The 22 million cubic feet of dirt it took to form the mound, was deposited in stages from about 900 to 1200 A.D.. The greatness that is Monks mound was probably used for governing, ceremonies, and for the Cahokian leaders’ living spaces and burial plots. Another remarkable mound in Cahokia, simply called Mound 72, was designed by the Cahokians so that one end of it faced the rising sun of the winter solstice, and the opposite end faced toward the setting sun of the summer solstice.   Ã‚  Ã‚  Ã‚  Ã‚  An additional type of architecture in the Cahokia realm that fascinated the excavators who found it’s remnants, are â€Å"wood henges†. Labeled for a likeness to England’s Stone-henge, the wood henges are several circles with different diameters of hundreds of feet and are made up of posts at regular intervals. What is so amazing about them is that the number of posts in each circle are in multiples of 12 (24, 36, 48, 60, and 72). It is believed that the posts marked lunar

Marketing and New Communications Technologies

CHAPTER 1 1)Briefly compare and contrast the concepts of needs, wants, and demands, giving an example of each. Discuss how these concepts relate to marketing practices. Needs are states of deprivation. For examples, physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. Wants are the form that needs take as they are shaped by cultural and individual personality. For example, an American needs food but wants a Big Mac, french fries, and a soft drink.Demands is wants backed by buying power. For example, given their wants anfd resources, people demand products with benefits that add up to the most value and satisfaction. Outstanding marketing companies go to great lengths to learn about and understand their customers’ needs, wants, and demands. They conduct consumer research and analyze mountains of customer data. 2)In a short essay, discuss the challenges and advantages that new com munications technologies have created for marketers.The new communications technologies has provided marketers with exciting new ways to learn about and track customers and create products and services tailored to individual customer needs. It’s helping marketers communicate with customers in large group or one-to-one. Marketers also can create their own detailed customer databases and use them to target individual customers with offers designed to meet their specific needs. For example, by using the Internet, a direct marketer can tap into online data service to learn anything from what car you drive to what you read to what flavor of ice cream you prefer.

Media s Influence On The Media - 1078 Words

Seen as the heart of the political system, the media and its different portrayals of the presidency result in a quite unique relationship. At times, the media portrays the President positively and at other times the relationship may be a bit more negative. This relationship tends to make the flow of information and media spotlight a concern for the President to maintain. But, controlling the stream of information isn’t an easy task particularly when it is unfairly negative. The mass media retains unrealistic expectations of the President at times. Positive and negative portrayals and the constant effort to control the flow of information shape a distinctively complicated relationship with the media. The first aspect of the relationship is the positive depictions of the President by the media. In many cases, presidents are showed positively during a national event or in the midst of a crisis. A few great examples of this are the State of the Union address, international travel, or any instance where the President is a strong and representative figure of the nation. During devastating events such as attacks on U.S. soil, and crises, the media positively displays the President especially through his or her addresses. In fact, it is not just the media that looks at the president and general government in a supportive way during crises, but the American people as a whole. For instance, after the attack on 9/11, a Gallup poll showed that the support of Congress doubled inShow MoreRelatedMedia s Influence On The Media1637 Words   |  7 Pagesdisplayed in the mass media is conditioned by wealth and power, so as a result of the concentration of power and the official censorship done by the government and corporate sources; the media follows the ideas of the elite. In order to deliver messages that support the elite’s beliefs, the media goes through five different filters that determine the information presented, this are ownership of media, funding, sourcing, flak, and fear. First, when referring to the ownership of media, it is importantRead MoreThe Media s Influence On Media Essay1606 Words   |  7 PagesLusby English composition 12/1/2016 The Media s Influence    Can the media really persuade you into thinking a way about a person you have not even meet? The media can make influence you into thinking a certain way about some and also influence a choice that you could have to make about them that could change their life forever. To prove this I have researched into articles that could help me prove that the media can influence these things. First the media in the form of television can give you aRead MoreMedia s Influence On Media2111 Words   |  9 Pagestoday is communicated through media. Media is the most powerful and influential force in the country. The media are powerful agents of socialization and they set the standard that majority follow. The power giving to American media has allowed them to be very effective using propaganda as strategy, the media tend to say they serve to relieve social conflicts into minimum. We clearly see that the media promote social conflicts by separating class. The image that media has created in the mind of massesRead MoreMedia s Influence On The Media892 Words   |  4 Pages In today’s culture, it’s hard not to come across some form of media, whether that is an advertisement on a roadway, a commercial on the television, or even an ad on the portable games you play on your phone. The average 8-18-year-old experiences about 7.5 hours of some form of media a day. [1] Out of the 24 hours in a day over a quarter of it is spent looking at or listening to advertisements for products, the news, video games, television, movies, music, books, and the internet. A common way toRead MoreMedia s Influence On The Media1977 Words   |  8 Pagespushes their political view. News viewers tend to be oblivious when it comes to bias in the media because they would rather hear what they believe is right. There are many ways to find truth in journalism that everyone needs to be aware of for example, going to more than one source and conducting a SMELL test. Biased media has made a big impact on it’s viewers, creating a big division between the two sides. Media plays a big part on how people get everyday news, but ultimately, it is up to the viewerRead MoreMedia s Influence On The Media1986 Words   |  8 PagesWe are a world that revolves around our media outlets. This is because we depend on them to give to us the information that we need to be able to live our daily lives. Whether it is the news on politics or just events that are happening around your area. The real question though is has news changed? And the follow up question to that would be; how do historians think news has changed? The news media has changed throughout history because of the rise of technology. It is now possible to reach peopleRead MoreMedia s Influence On Media1928 Words   |  8 Pages V. New Media In the course of the most recent couple of decades, the media scene has changed drastically. The most essential change is from an old media model of television to another media model of narrowcasting. TV alludes to media speaking to the overall population and is exemplified by system TV, radio, and daily papers. Narrowcasting, made conceivable by television networks, Internet, and satellite radio, is focused to particular gatherings of people. The new media have various essentialRead MoreMedia s Influence On Media1543 Words   |  7 PagesSocial media publicizes a substantial amount of messages about identity and acceptable ways to express gender, sexuality and ones lifestyle, but at the same time, the viewers have their own differing feelings about the issues. The media may suggest certain feelings and actions, but the audiences feelings can never overpower self-expression completely. The media portrays certain things because it is what is being accepted. Neither parties, these being the media and its audience, have full power overRead MoreMedia s Influence On Media1703 Words   |  7 Pagescentury, mass media became widely recognized. In a period of mass availability, people today have entry to more media outlets than ever before. According to media scholar Jean Kilbourne,â€Å"the average American is exposed to over 3,000 advertisements a day and watches three years’ worth of television ads over the course of a lifetime† (back cover). It is all around us, from the shows we watch on television, the music we listen to on the radio, and to the books and magazines we read each day. Media is the numberRead MoreMedia s Influence On The Media Essay1172 Words   |  5 PagesMass media has a very influential part in today’s society. Consisting of radio broadcasting, books, the Internet, and television they allow information and entertainment to travel at a fast pace as well to a vast audience. This vast majority of information can easily manipulate and or persuade people to have certain stereotypes on specific genders. TV commercials are one of the most influential structures in the media. Looking back 20 to 30 years, stereotypes were clearly welcomed on TV and in